This weekend, I am taking off to Sin City. It was sort of an impulsive decision, but with both March Madness and west Coast Spring break it seemed to be the perfect timing. In fact, we found awesome deals on lasvegas.com, which you should check out if you re booking a weekend in Las Vegas.
But besides the gambling, the glitters, the clubs, Vegas is also a paradise for marketing and advertising. How to attract customers to a specific casino when they have a million to choose from? How to make your hotel shine on the strip? How to use the classic landmarks to generate more business? How to retain a Vegas "regular" using loyalty programs and rewards cards?
Ads for Vegas are everywhere: TV, billboards, at the airport when you land, in the magazines... Las Vegas is more than a touristic destination, it is an industry on its own.
This weekend, I will try to observe and analyze as many situations as possible from a marketing and advertising point of view. Stay tuned for some real time updates on twitter!!
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